Gothenborg – The Friendliest Destination in Sweden


Gothenburg – The Friendliest Destination in Sweden

Almost halfway between Oslo and Copenhagen, on the West coast of Sweden, lies the Swedish city of Gothenburg. Also known as Göteborg, the city is known for its many universities and as the headquarter of Volvo Group and Volvo Cars. A perfect location for those who seek knowledge, inspiration, friends and experiences away from the capitals.

Gothenburg, founded in the year of 1621 by the Swedish King as the center of Swedish shipbuilding industry, is now a major hub for education, sustainability, and logistics. Whether you are looking for a city for business meetings, impactful conferences, and inspirational company visits, or destination which combines sustainability, culture and Sweden’s most friendly citizens, then Gothenburg is the right choice for you.

Scandinavia is the world’s most peaceful region. Gothenburg takes this to a new level. As a visitor in the city, you are likely to be welcomed with a relaxed attitude, warmth, and friendliness. People are open and interested in foreigners, and many Swedes are fluent in English – and often ranking top English non-native speakers in the world.

Easy Access from Anywhere

Gothenburg is the perfect size for most groups. In terms of proximity, Gothenburg offers everything you need within walking distance, meaning maximum convenience for delegates and organizers. The Göteborg-Landvetter Airport is located 30km outside the city, merely 20 minutes’ transport to the city, but has over 75 direct routes from around 55 European destinations. This means no or very little waiting time in foreign airports, and a more time for you to pack a program with lots of educational, inspirational and motivational material.

The city offers easy access in and around the city. Trams, public transportation, and bicycle-friendly lanes give your delegates to explore the city smooth and quick without hiccups. This allows you to set up free leisure time to visit many of the unique restaurants, museums, shops and gardens.


Breathtaking Nature

It is easy to tell apart the four seasons. Winter is white and snowy, spring is beautiful and blooming, summer is comfortably warm and autumn is a colorful painting. All around the year, the stunning nature can be seen changing in the gardens and parks surrounding the city, and the stunning archipelago. Everything is a tram ride away.

The archipelago stretches along the coast of Gothenburg like a string of pearls. In the southern part of the archipelago, no cars are allowed which makes for a perfect destination for long walks or bike rides. Get to the beautiful islands by taking the tram or ferry in the summer months and only takes up to 40 minutes from the city center.



Efficient and Cost-Effective Meetings

Gothenburg isn’t only just beautiful city. It heavily fulfills the needs of everything a meeting or conference organizer requires to set up the perfect educational experience with high levels of participation. The largest venues have room for 8.800 delegates across 50 rooms and 1.500 guests in their largest congress hall. This means both small and large groups have every opportunity to have a successful meeting or conference. 11.000 rooms available in the city and 86% of the city’s hotel rooms are environmental certified. This means when choosing to host you meeting in Gothenburg, you are also making a smart environmental choice. If sustainability is a sub-goal, then Gothenburg’s many venues and suppliers are ready to help you all the way through from planning to execution of your meeting, conference, and event!

If you wish to know more about the opportunities Gothenburg has to offer or wish to receive a proposal for Gothenburg as a destination, please do not hesitate to contact us by writing to us here.