How to choose the right entertainment for events

4 steps guide to event planning

If you are planning an event and are wondering what type of entertainment you should choose, we have put together a simple how-to guide! At the end of the day, we are helping our clients daily to ensure the event is executed on the highest level and the choice of entertainment is one of the most frequently discussed topics.

1. Get to know your audience

Background and demographics of the group can help a lot but will not be the ultimate indicator of the successful entertainment choice. You need to know more – what type of entertainment was arranged in the past? What worked and what didn’t? If you can’t get such information, you can always check similar events for inspiration.

2. Consider local entertainment options

It is always a good idea to incorporate some entertainment options that correspondent with the destinations. Why? Because it adds to the authenticity of the experience as well as creates a cohesive, well thought-through program. In addition, such options are unique to the destinations and will be a surprise for the audience

3. Establish objectives of the event

It is always a good idea to make sure the entertainment is aligned with the goals of the event and compliments the meeting rather than becoming a distraction. If you are organizing a networking event, hiring a rock band will not be a good idea. In other words, make sure you know what you have to achieve with the event and make the entertainment compliment it, rather than be a distraction.

4. Evaluate the location

Some of the venues have technical restrictions you should be aware of while planning the entertainment. Before setting your mind on a particular option, make sure the entertainment and limitations will not interfere. Local project managers or venue manages will be more than happy to assist you with your questions ensuring the best choice for the occasion.

If you are planning to have your next event in Scandinavia make sure to contact HadlerDMC Scandinavia. We will always be happy to assist you with the entertainment choice making sure your guests will have a memorable experience.