New Association of Danish Leisure- and Business Tourism Incoming Agencies
We are very proud to announce that Hadler DMC’s CEO, Bent Hadler DMCP CIS, has been elected as chairman of the new Association of Danish Leisure- and Business Tourism Incoming Agencies. For the first time, danish leisure- and business tourism agencies, have gathered in an industry association, to work for the industry’s interests.
Danish leisure- and business tourism agencies represent a significant part of Danish tourism. They work hard every day to bring foreign tourists to Denmark. It may be, e.g. cruise guests on a Baltic cruise, a group of Brazilian tourists who are on tour to experience the Scandinavian highlights, conference guests participating in a major international congress in Copenhagen or a company event. Now a number of agencies have formed the Association of Danish Leisure- and Business Tourism Incoming Agencies.
“I am extremely pleased that the association is now official. This means that there is a better opportunity to ensure a good representation of interests of the industry in relation to, among other politicians, public authorities and other industry associations. The new association will ensure high professionalism and continued positive development in the industry, and I look forward to the cooperation with other great forces to ensure these qualities.” says Bent Hadler
In need of an association
The business organisation and employers’ association, Dansk Erhverv, acknowledges the need for the association.
“This type of business is an important link between other players in the tourism value chain. They have a close co-operation with airline and transfer companies, hotels, conference companies, restaurants and the leisure industry in general to serve many of the foreign guests coming to Denmark. Therefore, it is important to work together and systematically promote the industry – thereby the whole tourism industry in Denmark.” says Susanne Nordenbæk, head of tourism and creative economy at Dansk Erhverv.