What is Your Why?

Ever wondered why Apple is such a success compared to other computer companies? After all, Apple is just another computer company. How ever, there’s one thing that Apple do completely opposite of all other computer companies, and by applying this one little thing, you can achieve great personal success as well as success in your business.

Inspired by Simon Sinek’s TED talk (video below), we decided to tell you about our Why, How and What. We will bring you a serie of articles, videos etc. to show and tell you about the Why, How and What of Hadler DMC Scandinavia.

Why Apple is such a success compared to other computer companies – the answer!

Everybody knows what they are doing and some know how they are doing it, but very few people actually ask them selves why they do it. Let’s head back to Apple. If Apple did like all other computer companies, their message would be: “We make great computers there are user-friendly, innovative and beautifully designed”. Would you buy it? What Apple says is: “We believe in challenging the status quo, we believe in thinking differently. The way we challenge the status quo is to make our computers beautifully designed, easy to use, innovative and user-friendly – we just happen to make great computers!”. Would you buy it now?